Digital Transformation Strategy
Traff1k D1g1tal are leaders in improving the digital marketing capabilities of our clients by offering a complete portfolio of digital transformation tools that increases their return on investment in digital media and technology.
We focus on creating long term digital partnerships with our clients to gain a sustainable competitive edge across all aspects of the digital landscape.
We’re speaking from experience
Our deep understanding of business processes enables us to apply leading edge technologies to deliver the best solution. Traff1k D1g1tal's specialist team offer services, tools and platforms to cover all of your digital marketing requirements.
We provide low risk solutions
We carry out our research and draw on data to design digitally driven marketing strategies using low risk technology that delivers results. We develop industry specific offerings and highly customised solutions.
We are results focused
We’ll get more people to click, call, and buy. Our powerful and proven campaign monitoring and analytics capabilities are at the heart of all that we do. We put in the hard work and let the results do the talking.
Digital Strategy & Digital Marketing Strategy
Well executed digital marketing strategies are an essential foundation to your business’s online marketing success. Traff1k D1g1tal are experts in creating well-planned digital marketing strategies that will allow your business to take full advantage of the range of opportunities on the internet by clearly defining your vision, goals and available initiatives.
Your business may already have some of the elements of a basic digital strategy in place, for instance: a website, Search Engine Marketing, email marketing, Facebook or Twitter, but are they all working effectively in synergy to achieve your overall business goals?
Traff1k D1g1tal develops creative digital strategies that establish a winning direction for your online footprint. The outcome – your business’ products and services are communicated faster, more consistently and more effectively to your target customers, generating higher profits and ROI.
Business Strategy & Digital Marketing Strategy
The digital marketing strategy is to work under and to fulfill the objectives of the overall business strategy. It is the creation of an integrated digital communications strategy which requires specific channel targeting, channel propositions and channel partners based on customer preferences.
Scope & approach
1. Auditing your current strategy.
2. Reviewing the marketplace opportunity.
3. Defining the future of your business; Vision, objectives and KPI’s.
6. Targeting new customers.
7. Maintaining engaged and loyal customers.
Formulation of the digital marketing/channel strategy;
Understanding the Channel
Your strategy should be informed by customer online behaviour and preferences. In particular, understanding which intermediary sites influence and how your customers switch between the channels.
Set Objectives for Future Channel Contribution
This includes specific monthly targets for both direct (online) and indirect (offline) engagement/conversion.
Identify & Prioritise Target Audiences
As with traditional marketing, targeting the right audiences is key. Digital media enables you to micro-target.
Encourage Usage of the Channel
You still need to communicate the benefits of using this channel to encourage switching and enhancing the your brand.
Create Propositions to Emphasise the Differences
This includes differences between managing digital strategy, getting new customers, keeping customers loyal, online channels and other channels.
Support Integration between Channels
Although you want to emphasise the differences, that doesn’t mean the channel shouldn’t be integrated. Customer journeys should be seamlessly integrated.
Review How Competitors Use the Channel
Understand their targeting and propositions, where do they excel?
Develop Channel Partners
Find the key players and influencers in the value chain or ecosystem and form strategic partnerships.
Identifying Key Opportunities
Traff1k D1g1tal will identify the opportunities and/or challenges for you where the digital assets can provide a solution to meet your business goals and objectives. Traff1k D1g1tal will develop a vision around how the digital assets will fulfil the business needs, goals, opportunities and challenges.
- Digital Strategy
- Digital Marketing Strategy
- Digital Transformation
- Digital Capability Review
- Digital Marketing Strategy Audit
- Digital Marketing Plan
- Inbound Marketing Opportunity
- Digital Marketing Rollout Plan/Execution
- Evergreen Landcare; Rebranding & Refocusing For Business Growth
- Harcourts Grenadier; Regaining Success Through Rebranding
- Universal Homes; Digital & Brand Strategy
- Hamilton Hounds; Howling Success Through Digital Strategy
- Holiday Inn Express; Delivering Success Today While Redefining Hospitality Tomorrow
- Holiday Inn Express Macquarie Park; Getting In Bed With Successful Search Engine Marketing
- Deb McCool Real Estate; Coolest Agent in Town