Why mobile first is the new business essential

8 August, 2018    |    Design    |    Traff1k D1g1tal

Did you know that in 2017 there were approximately 131 million babies born into the world. That’s a lot of new people on the planet.

1.54 billion. That’s how many smartphones were sold in 2017. Mind = blown.

The numbers say it all really, and to be frank, there’s no arguing with them.

Cisco has estimated that this year the number of connected devices, be it smartphones / tablets / or a range of others, will hit nearly 35 billion - in fact, they predict that by 2020 that figure will exceed 50 billion.

The world has changed significantly over the past few years, from the way we communicate, navigate, advertise and, of course, search.

Customers now expect to be able to do, well, just about everything online and on the go. We went from queuing in a bank to open an account, to sitting at a desk on a PC to open an account online, to now being able to sit in a car and open an account on a mobile device. The world has changed and so have the expectations of consumers.

It used to be the case that having a mobile site that replicated the desktop version was acceptable and, if anything, it was seen as a convenience that we didn’t have to zoom in or try and click absurdly small buttons. Nowadays it is quite the opposite. The consumer wants the mobile site to be as easy, if not easier to use than a desktop site. This is of course due to the increase in usage of mobile device to do pretty much everything.

So, what does this mean for you, the business owner? Well, it means that your site needs to be developed in a manner that the UX (user experience) on a mobile device is a great one, keeping people on your site and continuing to use your site. Designing a site to work on mobile can no longer be an after-thought, it needs to be at the forefront.