Video Content Marketing for Businesses

30 April, 2015    |    Video    |    Traff1k D1g1tal

Video marketing is a crucial feature of digital content marketing with online video quickly becoming a key means for people to satisfy their information and entertainment needs.

YouTube receives more than one billion unique visitors per month, second only to Facebook in peerless reach and is the second largest Search Engine in the world. Everyone has heard or seen online videos that have gone “viral” and become legend.

For businesses, videos embrace inherent shareability which viewers engage & interact with brands. Combined with greater Social Media Marketing and SEO Campaigning – video is without a doubt one of the best tools in the kit for companies’ content strategy.

Traff1k’s client Universal Homes have used video successfully through their Long Bay Homes Campaign which saw six creative videos released on YouTube. The videos targeted a specific market segment with a combined total of 36,701 views with an impressive 16% of viewer’s streaming the entire complete advertisement. 

Q: What does this tell us?

A: Video is vital for content that is easy to digest.

Consider your message, target audience and how your video is relevant to them.  Another consideration to take on board is mobile devices, which have claimed a tenth of all video plays on mobile phones and tablets - It seems we’ve become a mobile society as the great migration to portable devices continues we see mobile phones and tablets hold over 21.5% of all video consumption. 

Finally remember creativity wins over the cost of production every time. Videos must be creative and provide entertainment value for the interested viewer. The primary purpose of creating a video is to influence your audience to feel your brand. Businesses need to have videos so that when a prospect visits their website, they can find out who they are, so be personal.

Article: Ben O’Brien – Traff1k Client Account Manager