The Impact of Having Great Visual Content

16 October, 2017    |    Digital Strategy    |    Traff1k D1g1tal

Any successful digital marketing strategy must be flexible & constantly evolving, due to rapidly changing consumer behavior patterns and technological advancements. In highly competitive environments, brands need to offer unique and innovative solutions to engage and retain customer attention. It is not enough to offer the same stock images as other competitors. 

The use of unique photography and videography has now become an integral part of an effective digital marketing strategy, and can help you gain a competitive advantage on your competitors. Researchers found that coloured visuals increase people's willingness to read a piece of content by 80% (Xerox, 2014) and 4x as many customers would rather watch a video about a product than read about it (Animoto, 2015).  Photography and videography help communicate in seconds what text would take minutes to do. They also enable you to express what you can’t in words i.e. emotions, building a more powerful and memorable message to viewers, which, in turn, increases retention rate. 

81% of video-viewing instances get all or most of people’s attention (Think Google 2017). Visual stimulation will allow you to reach more of your target audience, even the laziest of buyers, elevating your market share. 

Increased brand awareness, longer time spent by visitors on your site, and enlarging your market share will all lead to a boost in conversions and sales. So why not use photography and videography to your advantage? 

Take a look at Universal Homes as one of Traff1k D1g1tal’s examples. Through the use of photos, videos, and drone footage, they are able to capture ‘The Living Difference’ that separates them from their competitors. Engaging in a visual storyline helps customers emotionally invest and embody themselves within the experience and process of finding their perfect home.