The Era of Video Marketing

1 October, 2015    |    Video    |    Traff1k D1g1tal

There has never been a better time to integrate video into your digital marketing strategy!

In our always-connected world, it’s one of the easiest ways to reach large audiences with engaging, personalised messages. Video marketing has become integrated into all online platforms and is now accessible on every mobile device. As a result, more than half of all video traffic is viewed on a mobile phone or tablet, which has people spending far more time on their phones than watching TV.

Facebook has realised the potential of video marketing and is advancing aggressively into video. The giant social network is targeting marketers who use video ads with a new product for buying online video ads in a similar way TV commercials are bought. Simply put, it’s a better way to reach your clients. Marketers placing ads on Instagram and Facebook will be able to target users based on demographic data such as gender, age and shopping history. Research firm eMarketer projects digital video advertising spend will increase by 15% by 2019. TV advertising is expected to grow 2% in the same time period. You do the math. 

The phenomenon of video presents new and exciting opportunities for your business.  You have the power to visually inspire your customers, share your brand with them and offer specific content to engage emotion and response. As digital video grows by double-digit percentages year over year, NOW is the time to start experimenting. Don’t just sit on the sidelines and watch the game unfold.  

Traff1k D1g1tal offers a creative team that will work with you to generate a highly effective approach to your online video marketing. We use a fresh, innovative, customer-focussed approach that complements and supports your overall digital marketing strategy. Check out some of the work we have created for our clients.


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