The effectiveness of Geo-marketing with Traff1k’s HyperZone

25 May, 2020    |    SEO    |    Traff1k D1g1tal

Does your brand need to lift sales? With the effectiveness of Traff1k’s Hyperzone, we’ve been accelerating sales for our partners.

Geo-targeting is the practice of delivering content to a potential customer, via mobile or web, using geographical location information about that individual. We can restrict its reach to people located in a defined geographic area such as a city or suburb. Also, location often provides much deeper, more identifiable traits that tell you what a person wants, needs or is interested in. Just imagine the possibilities!

HYPERZONE – CONNECTING ONLINE TO INSTORE

We can –

• Precisely geo-locate campaigns only to consumers a specific distance from your store.
• Target people who have visited your store inside a specific period of time.
• Customise your ads with directions to your store, and optimise the Facebook algorithm to specifically target “in-store Traffic”.
• Use tools to drive foot traffic to specific promotions.
• Find highly responsive, “Look-alike” audiences on social, directly from your current customer base.

Traff1k’s Hyperzone is at the forefront of innovative campaigns, by constantly testing and refining techniques to bridge the digital divide and track social investment and ROI directly through to retail sales. If you’d like help to WIN in the highly competitive retail game, simply get in touch with us.