You know that harnessing the power of Social Media is a key aspect to achieving your business goals. But which one? Between Facebook, Twitter, Pinterest, Instagram – there are so many choices, it’s almost impossible to know where to begin!
Below is a breakdown of each of the most popular social media platforms, and how to maximise your businesses reach, utilising those platforms that are most relevant to your target market.
People use Facebook predominately to stay connected with friends and family, and to view, share, and express what matters to them. And with over 1.15 BILLION daily active users, it’s certainly a channel you can’t afford not to utilise. There are enough options to tailor your advertising to fit your company, your audience, time constraints, and ultimately, your budget.
Primarily a micro-blogging site, Twitter is more like a public message board – a place to express thoughts, opinions, and knowledge to the world, all within 280 characters. Hashtags were initiated here to connect users and make tweets more easily searchable. Engaging with your audience in a meaningful and genuine way is the key to successful Twitter marketing.
If you can provide tutorials, reviews, status updates, or are just comfortable talking to a camera, YouTube is the platform for you. YouTube has exploded in popularity in the last few years, with over 3 BILLION hours of video watched each month. And with the web’s swing toward video content, YouTube could be a big player in SEO and overall brand presence in the years to come.
Essentially a mobile-only app, Instagram is predominantly an image sharing channel. With a selection of photo filters and editing options, Instagram makes it easy to share great looking images with your followers. Hashtags are more prominent here, as unlike Twitter, there are no character restrictions to your photo captions. Instagram users are more likely to search hashtags for content, rather than just viewing what appears in their feed.
Pinterest combines the best parts of Facebook, Twitter, and Instagram. Designed to be a virtual pinboard, Pinterest is highly visual; all pins must feature an image or GIF, and each pin links to more in-depth content – recipes, DIY instructions, workout plans, fashion ideas, travel tips – you name it, there’s a pin. You can follow friends and family and see what items they’re pinning. Pins are mostly open to the public and categorised, so like Twitter, you can connect with accounts and users that share common interests.
Orientated towards professional networking, LinkedIn mainly allows members to connect with current and previous co-workers and engage with other professionals in their field. It’s a place to share industry-related knowledge, success stories, and encourage professional development.
Google launched Google+ in 2011 to compete with other Social Media Platforms. Featuring similar elements to other networks – posting status updates, uploading photos, and events - Google+ also integrates with the rest of Google services, including YouTube and Gmail. Because of this integration, using Google+ can be a great SEO tool – content from Google+ is indexed straight away, showing in search results immediately.
Whatever platforms you choose to invest your time and budget in to, Traff1k D1g1tal is here to maximise your Social Media presence – get in touch today!