Oroton Group

22 September, 2016    |    Digital Strategy    |    Traff1k D1g1tal

OrotonGroup Limited has become a major success story for Traff1k D1g1tal. It is a publicly-listed, Sydney based retail company with over 80 stores across Australia, New Zealand, Singapore, Malaysia, Hong Kong and China. Founded in 1938, OrotonGroup is a leader in the distribution of a number of premium international fashion brands in Australia and New Zealand (in addition to its own brand Oroton).

With the company’s brand visibility strong, to increase traffic and revenue, we were required to raise visibility for non-branded search terms. Our goal was to ensure that Oroton’s website was visible to qualified prospects as they were searching for their products online. Our strategy included:

  • Establish a unique Blended (Organic and Paid) Search Strategy, identifying key demand terms and projecting revenue
  • Optimise the website (and products) in line with high volume search terms and Google best practice
  • Conduct ongoing Organic Marketing – raising visibility for high volume non brand search terms
  • Implement Paid Search

In only six months we achieved amazing results for OrotonGroup, including a 47% increase in web traffic, a 250% increase in online sales traffic, a 170% increase in sale conversion rate and a 210% increase in revenue. Ask us how we can do the same for you.

Traff1k D1g1tals partnership with OrotonGroup continues.