How well is your branding working for you?

9 July, 2018    |    Marketing    |    Traff1k D1g1tal

How much value do you place on a logo? How about a tag line for your business? Do you think your company is recognisable just from either of these things?

Over the years a number of companies have managed to achieve this feat, of course for some of them their company name is the logo.

Let’s try something, how many of these brands can you name from the logo?

nike logo
mcdonalds logo
qantas logo
audi logo
redbull logo

Now, can you match the taglines with the logo?
The Spirit of Australia
I’m loving it
Just Do It
It Gives You Wiiiings!
Vorsprung durch Technik

So what comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh or Just Do It are the first things that come to mind. The Nike Swoosh started as a shoe stripe, as a way to differentiate its shoes from Adidas' shoes, which had three stripes. Eventually the single Nike stripe became the company logo, in turn becoming the signature logo of Nike's entire brand of sports apparel, a logo that is known in all parts of the world. Good logos are critical for a business, as they establish the brand in a way that resonates with its customers.

The importance of good branding can not be overstated, it is essential to your company standing out from the others and building your identity as a reliable and trusted business.

Because of the overwhelming importance of this, we at Traff1k have a dedicated Brand Manager and design team to create your brand identity, along with the development of a logo and slogan.

Your branding is the ultimate reflection of your business and one of the things that affords the Nike Swoosh such success as a logo is that it reflects its business. The name Nike comes from the Greek goddess of victory, and the swoosh reflects the speed and flight-like qualities that customers may feel while wearing the shoes. Other brand logos show quite obviously what the company does, which helps consumers immediately understand what you can do for them. Burger King for example simply has their name in between burger buns, so it’s fairly obvious from the name and burger imagery that they do ... well ... burgers!

In such competitive markets these days it is imperative to your success to stand out from the crowd and create a trustworthy and relatable brand.

If you’re a start up needing branding, or an existing business in need of a brand face-lift, we have the expertise to accelerate your business.