When it comes to convincing the people who visit your site to take action and convert, one visit is typically not enough. Remarketing gives you a chance to bring back indecisive customers with tailored ads and offers that relate to the experience they had on your site. With remarketing, you get another chance to close the deal.
How Remarketing Works
Remarketing helps you reach people who have visited your website before. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
For example, if you visited the traff1k.com website, then went to another website on the Google Display Network, such as TradeMe or The New Zealand Herald, you will see Traff1k D1g1tal banner advertising on their website. Click on our banner advertising and you are back to traff1k.com.
More Likely To Buy
Remarketing lets you segment your audience of past site visitors and deliver relevant ads for your search and display campaigns based on the actions people have taken on your site. It performs well because the ads this audience sees across the web connect to their previous encounters with your brand and products. This connection makes them more likely to buy.
If you have questions or would like more information on remarketing, get in touch. We are happy to help.