Google Update 01 October 2017

11 September, 2017    |    SEO    |    Traff1k D1g1tal


From October 1st 2017, Google is encouraging all websites to transition to HTTPS secure sites. If you don’t, then expect your Organic ranking in Google to drop, among other things.

What’s the change?

Most people would be familiar with HTTP at the beginning of every web browser. You may have even noticed that certain sites (predominately e-commerce pages) display HTTPS, which informs users that this is a ‘secure’ site. 

Some time ago, Google announced a call for HTTPS to be used on every website; their reasons for the change were to make a more secure internet;

  • Authentication
  • Data Integrity
  • Encryption

From 1 October 2017, Google will roll out (in stages) various security warnings to users attempting to access sites without HTTPS. This will heavily impact the amount of traffic going through to non-secure sites, no matter what marketing or SEO/SEM you have already, or continue to do without the SSL certificate.

What does this mean for you?

If you don’t have an SSL certificate on your website, you run a massive risk of losing valuable business – especially for those who rely on their website traffic for direct leads and sales.

Traff1k D1g1tal Client Update

All clients who are on our Ongoing Maintenance & Security package have already transitioned to HTTPS. Sit back and relax!

Non Traff1k D1g1tal Clients

If you need to transition to HTTPS, drop us an email, we may be able to help;