Google Confirms Over Half of All Searches Come From Mobile

20 October, 2015    |    Development    |    Traff1k D1g1tal

This past week, Amit Singhal, senior vice president of Google Search, announced that over half of the 100 billion searches conducted on Google each month come from mobile devices.

An important distinction made is that Google is not counting mobile devices with screens exceeding 6 inches in size, such as tablets. When counting mobile searches, Google is primarily counting those coming from smartphones.

Singhal explained how the definition of search is evolving to encompass how people fundamentally interact with their devices;

“Search as we think about it is fundamentally how you will interact with computing. Computing may live in a 4-to-6-inch device, it may live in a desktop, it may live on a 1-inch round device.”

“More than half of Google’s searches are now coming from mobile. If you haven’t made your site (or your client’s sites) mobile-friendly, you’re ignoring a lot of potential users.”

Here at Traff1k D1g1tal, we are seeing around 5-20% of our client’s traffic coming from a tablet device.  In total, this could theoretically mean 70% of all searches come from mobile.

If you are looking for a responsive (mobile friendly) website or stronger results in Google search, contact our experts today.