UPDATE: We have had an update since this article was published - read it here.
Facebook marketers, we have some good news! Facebook is building a new feature to drive more traffic from your Facebook page to your website. They call it: The call-to-action button.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, the call to action button is rolling out as "a new way for people to interact with businesses."
With a single click, the button will allow users to seamlessly do whatever the selected call-to-action button specifies. The seven calls to action available are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
For Traff1k client Pravda Cafe, using the call-to-action button “Book Now” has helped boost its customer reservations.
The new call-to-action feature has started to roll out in the USA & over the next few weeks limited Facebook pages in New Zealand will be given the opportunity to take advantage of this new exciting new feature.
Looking at Traff1k’s ‘Managed Social Media Portfolio’ we are excited about the possibility of using this, not only in the hospitality or commercial industry but also in the real estate market.
Keep a look out for “call to action” buttons & expect to see conversion rates increase!
To find out more contact our social media team!