Pitching the Perfect Content

23 February, 2016    |    Marketing    |    Traff1k D1g1tal

You have written your e-marketing content, have clicked send and your newsletter, which you thought was great, has gone out to your database. Now you’re sitting there looking at the statistics wondering why only a small portion of people you sent the email to have opened it? Or why even fewer people have clicked on a link in the email?

Well, simply put it’s because you didn’t pitch the perfect content! Traff1k D1g1tal are experts in digital marketing and what follows are 4 game-changing techniques guaranteed to get you more mileage and results out of your email marketing!

Know Your Audience
E-marketing requires personalisation and knowing your audience.
What your emails should do before anything else is deepen the relationship between you and your customer. They should be welcomed, relevant and appreciated. Figure out who your audience is and what motivates them. If you have a large database it’s important to segment it into smaller groups so you can identify and target them strategically.

Content Ratio
To engage readers we like to use the 1 to 3 ratio. This isn't a rule of balance, more of an observation. For all those nicely pitched emails, there should be at least one engaging segment of content to every two products or sales promo segments. By including engaging content in your emails that is unrelated to the sales funnel, the reader will be less inclined to unsubscribe. Who knows, maybe with the example (“Local events this weekend”), they'll attend the event and realise your shop is nearby and worth a visit.

All about Timing
Our research metrics shows that email click rates peak between 9 a.m. and 12noon. Statistics also indicate that emails are most often opened on a Tuesday and Thursday. It makes sense to send your email when you know people will try to give your email a thorough read. Another proven technique is to send your newsletter on the same day and time that the person subscribed themselves to your database – the assumption being that if they subscribed to your email database on a particular day and time, this is when email marketing would be most welcomed, with a higher open & conversion rate.

Use Links
Use text to warm up the reader within the email, but a truly successful email should entice the customer to explore further, not just read and exit. Successful email campaigns should be integrated across all channels. Make your content your anchor and lead your readers to discover more on your website, a landing page or your social media platforms.

Email marketing should always be a key component of any digital marketing strategy. If you’d like to learn more about the true power of a well thought out and executed email marketing strategy then get in touch with Traff1k D1g1tal today.