DANGER: SHOWROOMING AHEAD

30 April, 2015    |    Marketing    |    Traff1k D1g1tal

 

We’ve all heard the saying “try before you buy”, the problem is, that’s exactly what people are doing. Showrooming is the practice of carefully examining merchandise in a traditional brick and mortar retail store or other offline setting, and then buying it online, usually for a better price.

Customers, are coming in with their smart phones, taking photos of your displays, listening to demos and taking away your brochures – only to go and buy the same product online.  As frustrating as it is for retailers, can we blame them? I know I always want to get the best possible price and feel satisfied with my purchase! 

Price matching is the simple way of combating this issue. Online stores, of course, have low or no overheads so they can afford to have a lower pricing. Social Media is a fantastic online promotional tool, that when used effectively can generate great ROI. 

We design Facebook promotions specifically for our client’s business goals & their vision. 

-Using a promotion code or vouchers that are only redeemable in store will achieve results.

-Reward your customers who are loyal to make sure they keep on coming back.

Let’s conquer the dangers of showrooming together!  Contact Traff1k to learn more about how we can get your store cranking in 2015.

 

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