Integrated Lifecycle Marketing

Traditionally marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. In the Digital-era, the impact of omni-channels effect both purchase decisions and visibility to new brands and their products.

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Always-on or inbound digital marketing aims to maintain continuous visibility and persuasion and engagement online 365 days a year as consumers and businesses show their intent to buy through searching online for information about products and services using search engines, social media, reviews, comparison sites and their preferred influencers.

Lifecycle Marketing describes the many touchpoints involved. Communications can often be automated using marketing automation to follow-up on interest through email marketing, messaging, on-site personalisation and off-site retargeting.

To help keep your strategy actionable and integrated Traff1k D1g1tal has the experience and knowledge to both review and optimise your current marketing activities across the customer lifecycle and identify opportunities between current digital activities and future ‘always-on’ activities across the customer journey.

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Integrated Lifecycle Marketing with Traff1k D1g1tal

It’s all too common for digital activities to be completed in silos, whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk but, of course, it’s less effective. Traff1k D1g1tal has a proven track record that proves digital media work best when integrated with traditional media and response channels.

Benefits of Partnering with Us

  • Cost-effective
    Offering a low-cost marketing approach that is viable for any start-up or established business.
  • Keep in Touch with your clients
    Looking for client satisfaction with the services and customer care you provide can do wonders for your business, as well as build a strong brand reputation.
  • Get ahead of your competitors
    A well designed and planned online brand can assist you in leading the competition by giving you that edge in services and products offered.
  • Customer relationship
    Connecting with your customers builds trust and loyalty to your brand.
  • Digital Media Engagements
    The digital world is active and alive daily with so many individuals online that spend large amounts of time searching for an engaging and exciting product, headline, or article that they can relate to. This could serve as the best way of attaining the brand awareness that your company requires.
  • Build content that engages users
    Having the skills to customize your content based on your demographic and adding call to action buttons are further advantages of digital marketing. Optimization of content based on data and demographics is a must.
  • Exact Tracking of Efforts
    In digital marketing, unlike traditional media, you are able to track the efforts of your campaigns across many channels and mediums from the first user touch point to when they leave your website, and even further. This offers a distinct advantage over offline media advertising channels.

Global brands, along with many SME’s and start-ups are using our strategies to optimise their lifecycle marketing.

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Ready to get started?

Discover how our digital marketing strategies will help you to succeed quickly and easily, whatever industry sector you work in. Fill out our form or get in touch with Michael.

Michael MacDonald

Michael MacDonald
Head of Sales

20 years of Omni-Channel experience with leading global brands, Michael partners with clients to not only reach, but exceed their business goals.

michael@traff1k.com  |  +61290988209

 
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