Influencer Relationship Management

IRM quite simply refers to the managing and maintenance of relationships with social media influencers and the content they create.

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Developing relationships with social media influencers who are an excellent fit with your brand can hugely increase your brands exposure to your target market, and an ongoing relationship with them will generally have a more positive outcome than one off campaigns as a continuous and consistent message will build greater trust with their followers.

The strategy of influencer advertising is one of a tactical focus and as such influencers are treated as professional business partners. Given that approximately 89% of marketers who use influencer marketing say that the ROI is comparable or better than other marketing channels, it is a strategy that requires skilled management.


How does Traff1k D1g1tal assist with Influence Relationship Management?

Defining measurable KPI’s for influencers and providing tangible metrics aligned to goals allows greater analysis of an influencer’s effectiveness. Traff1k offers an unbiased perspective and provides structure to influencer marketing.

Benefits of Partnering with Us

  • Cost-effective
    Offering a low-cost marketing approach that is viable for any start-up or established business.
  • Keep in Touch with your clients
    Looking for client satisfaction with the services and customer care you provide can do wonders for your business, as well as build a strong brand reputation.
  • Get ahead of your competitors
    A well designed and planned online brand can assist you in leading the competition by giving you that edge in services and products offered.
  • Customer relationship
    Connecting with your customers builds trust and loyalty to your brand.
  • Digital Media Engagements
    The digital world is active and alive daily with so many individuals online that spend large amounts of time searching for an engaging and exciting product, headline, or article that they can relate to. This could serve as the best way of attaining the brand awareness that your company requires.
  • Build content that engages users
    Having the skills to customize your content based on your demographic and adding call to action buttons are further advantages of digital marketing. Optimization of content based on data and demographics is a must.
  • Exact Tracking of Efforts
    In digital marketing, unlike traditional media, you are able to track the efforts of your campaigns across many channels and mediums from the first user touch point to when they leave your website, and even further. This offers a distinct advantage over offline media advertising channels.

Global brands, along with many SME’s and start-ups are using our influencer relationship management strategies.

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Discover how our digital marketing strategies will help you to succeed quickly and easily, whatever industry sector you work in. Fill out our form or get in touch with Michael.

Michael MacDonald

Michael MacDonald

20 years of Omni-Channel experience with leading global brands, Michael partners with clients to not only reach, but exceed their business goals.  |  +61290988209

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