Campaign planning involves selecting the right mix of marketing tools available and the channels suitable to reach, and more importantly, influence the audience you are targeting in order to meet the objectives of the campaign.
Stand out graphics, engaging content, great call to action, none of these will matter if a clear integrated campaign plan that provides end to end solutions with key performance indicators set in place prior to commencement hasn’t been established. This provides a quantifiable outcome to ensure optimal campaign results.
Numerous elements are involved in an effective campaign, such as the following:
Goal Setting and tracking Defining the specific goals that should be set for the campaign and establishing how success will be measured.
Segmentation and targeting How do we define the target audience and also reach that audience.
Budgeting and media mix Determining the amount to be spent on the campaign and how those funds will be allocated to each for of digital media.
Integration into marketing schedule Planning when the campaign will be most effective and compliment / not interfere with other offers or campaigns.
Campaign Planning with Traff1k D1g1tal
With proven experience of running campaigns, both online and offline, we have the knowledge and expertise to effectively set up and manage your campaigns, be it for product or service sales, acquisition of data, brand awareness, or product launches.
Benefits of Partnering with Us
Offering a low-cost marketing approach that is viable for any start-up or established business.
Keep in Touch with your clients
Looking for client satisfaction with the services and customer care you provide can do wonders for your business, as well as build a strong brand reputation.
Get ahead of your competitors
A well designed and planned online brand can assist you in leading the competition by giving you that edge in services and products offered.
Connecting with your customers builds trust and loyalty to your brand.
Digital Media Engagements
The digital world is active and alive daily with so many individuals online that spend large amounts of time searching for an engaging and exciting product, headline, or article that they can relate to. This could serve as the best way of attaining the brand awareness that your company requires.
Build content that engages users
Having the skills to customize your content based on your demographic and adding call to action buttons are further advantages of digital marketing. Optimization of content based on data and demographics is a must.
Exact Tracking of Efforts
In digital marketing, unlike traditional media, you are able to track the efforts of your campaigns across many channels and mediums from the first user touch point to when they leave your website, and even further. This offers a distinct advantage over offline media advertising channels.
Global brands, along with many SME’s and start-ups are reaping the rewards of our precise campaign planning.