Sail Fearless

Web Development

  • Client

    Sail Fearless

  • Industry

    Tourism

  • Date

    2017 - Current

  • Location

    New Zealand

The pirate-themed, clipper bowed ketch ‘Sail Fearless’ is one of the undoubted treasures of Great Lake Taupo. Sailing to the famous Maori rock carvings on Lake Taupo four times a day, visitors get the chance to capture some of the most breathtaking views the region has to offer. You can walk the plank and dive into a spot of swimming in summer, or just relax and sunbathe while enjoying the sights and sounds of the clear, blue water lapping at your feet.  More active pirates are gently press-ganged into hoisting the sails, or manning the helm. With romance, swashbuckling adventure and beauty aplenty, Sail Fearless has carved a formidable reputation in the hearts of landlubbers from four corners of the globe.

When it came to navigating the oft-times treacherous waters of the internet, Sail Fearless threw out a SOS call to the team at Traff1k D1g1tal to provide them with a digital chart for expanding their influence and capturing the treasures of online visitors directly into their web-cargo hold. With ‘pieces of eight’ steadily flowing into Sail Fearless’ closely-guarded treasure coffers, the ‘Jolly Roger’ is set to fly defiantly over the tranquil waters of Lake Taupo for some time to come.

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