Founded in 1976 by Olivier Baussan, L'OCCITANE is one of the world’s foremost international retailers of body, face, fragrances and home products - the majority of which is sourced from ingredients locally cultivated and traditionally produced in France. Baussan’s unique idea was to create a company that celebrates and preserves the natural beauty traditions of his native Provence. The company name means ‘the Occitan woman in Provence’ and references the native language still spoken in the region.
L'OCCITANE has spectacularly grown to encompass retail outlets in over 90 countries across North America, South America, Europe, Asia, Australia and Africa; with 170 outlets in the United States alone. All products are developed and produced from L'OCCITANE's base in Manosque under the organic cosmetics specifications of Ecocert. The company does not conduct animal testing and no animal product or by-product is used in the manufacturing process. From small beginnings in the open-air markets of close-knit French-speaking villages, the journey that started in Provence has expanded to bring traditionally-infused natural beauty to homes across the world.
L'OCCITANE is taking advantage of the foremost knowledge available in the field of marketing through Traff1k D1g1tal. By using Traff1k D1g1tal’s Hel1um Stratospheric products and expertise, L'OCCITANE is putting our advice into practice and naturally benefiting from the results. Their return on investment has been ‘a thing of beauty’, a bit like the 23 year old French entrepreneur’s intense desire to share his passion for his region’s traditions, spreading them across the world and changing the face of personal care.