Coleman

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  • Client

    Coleman

  • Industry

    Retail

  • Date

    2017 - Current

  • Location

    Australia

Coleman is one of the world’s leading outdoor goods companies and the number one outdoor brand in Australia. Founded over a 100 years ago, Coleman was one of the first to bring clean, white light to the un-electrified rural communities of America’s mid-west, mobile cooking to American troops in World War Two and the ability to keep things cool for America’s growing outdoors seekers in the 50’s. A company with an uncanny ability to adapt to change and with an intimate understanding of the consumer, Coleman’s mantra is "Don't let life put you back on your heels. Lean into it".

With a website full of compact and portable products that make spending time outside a pleasure, Coleman has partnered with Traff1k D1g1tal to ensure that its range of products is found by those who seek them in all corners of the internet. Using our proprietary blend of Search Engine tools, designed to increase their return on investment in the highly competitive, outdoors market; we are leaning into the task, adapting to change and developing Coleman’s understanding of consumer needs at digital speed.

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