What does a good brand do? “Products are what companies make. Brands are what people choose and buy.”
Every business, every product, every service has a brand identity, strong or weak, whether they realise it or not. How you develop your brand is the difference between blending in or standing out from the crowd.
Ideally you will choose to work with an agency that has a digital marketing focus. Together with the client, Traff1k D1g1tal has the ability to create an unstoppable brand strategy that will thrive both online and offline.
A great brand will:
- Create a point of valuable distinction in the buyers mind.
- Help you stand out in your market and stand up to the competition.
- Evoke a powerful combination of images, feelings, sounds, smells and even taste to get a customer to react.
- Gain value over time… when it is consistently built and reinforced.
How do you build a great brand strategy?
- To build a great brand strategy you start by thinking like your customers. What do they expect from you? How do they want you to behave? What do they expect from your competitors? How can you be better (or at least appear to be better) than your competitors?
When do you need to work on your brand?
- You have difficulty in winning or keeping customers (or even attracting their attention in the first place).
- You are losing out to inferior competition.
- You are being dragged into a price war.
- You struggle to say what makes you different.
- You are losing your position in the market.
- Your revenue growth has stalled.
- You are unsure of your strengths and how to play to them.
- Your marketing actions are delivering diminishing returns.
- You want to improve your relationships with your customers.
- You have changed your overall business strategy.
- You have added a new range of products, services, or company divisions.
Your brand should reflect and work with your digital strategy. It must work in an online environment. All offline material in the marketplace should reinforce your online brand strategy.
Traff1k D1g1tal has the specialised skills and expertise to develop your brand strategy with many proven results.
- Brand & communications strategy
- Identity design
- Collateral & assets