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Tuesday, 18 April 2017 16:16

Five Tips for E-commerce Companies

E-commerce websites can seem overwhelming to manage, but effective information architecture, Search Engine Optimisation, Search Engine Marketing and content marketing strategies can make a huge difference. Nothing about the below is complicated, difficult or expensive. The powerful impact of Search Engine Optimisation & Marketing This can be a powerful tool.…
Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake we encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on last-click revenue by default. Looking purely at last-click data…
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