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One of the biggest announcements to come out of Google Marketing Next, held in San Francisco, was the advancement of Google Attribution, an upgrade pulling different data channels together. Here’s a look at what this new update means for search marketers. What is Google Attribution? It integrates Google Analytics, Google…
How does your merchandising strategy affect SEO? When optimising an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a…
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