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Digital marketing insights and inspiration.

Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake we encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on last-click revenue by default. Looking purely at last-click data…
2017 is here! You may be getting on with the New Year by catching up with things you missed last year and checking out trends to look forward to this year. How much do other digital marketers and strategists plan to spend in 2017 compared to 2016? According to a…
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