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Digital marketing insights and inspiration.

How does your merchandising strategy affect SEO? When optimising an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a…
Tuesday, 18 April 2017 16:16

Five Tips for E-commerce Companies

E-commerce websites can seem overwhelming to manage, but effective information architecture, Search Engine Optimisation, Search Engine Marketing and content marketing strategies can make a huge difference. Nothing about the below is complicated, difficult or expensive. The powerful impact of Search Engine Optimisation & Marketing This can be a powerful tool.…
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