A global digital marketing company founded in Taupo has received high praise from Communications Minister Amy Adams during her tour of the region. The Minister visited the local office of Traff1k D1g1tal on Friday, where she learned about its innovative strategies that have boosted online sales for a number of big international brands. Traff1k D1g1tal was founded in Taupo in 1999 and it now has a presence in New Zealand, Australia and South Africa.
Traff1k D1g1tal founder and CEO Michael MacDonald says he is proud to build a world-class technology company from regional New Zealand. “A report this year by the New Zealand Technology Industry Association (NZTech) revealed the tech sector contributes $16.2 billion to New Zealand's GDP and employs around 100,000 people. Although most of these companies are based in the big centres, I believe there is potential for the tech sector to diversify regional economies.”
MacDonald says Taupo is a great place to call home and a great place to start a business. “In the digital era you can start a business from almost anywhere in the world if you have the right skills and mindset. The best thing about Taupo is that it offers a fantastic lifestyle with an affordable cost of living for you and your employees.”
Traff1k D1g1tal now has offices in Sydney and Auckland, but its recently appointed General Manager Leigh Austin is based in Taupo. The company has experienced significant growth in recent years as marketing has shifted from traditional media towards online. MacDonald says he would like to see other innovative businesses from Taupo go global.
“New Zealand is a nation of entrepreneurs and many of our most iconic companies have been founded in regional towns like Taupo. It is known for its tourist industry but there are several companies in the technology space operating here. We would love to see some of these businesses follow in our footsteps.”