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Monday, 11 July 2016 11:42

Smarter Search Engine Marketing - Blended Strategy

Smarter Search Engine Marketing - Blended Strategy

It’s no secret that having your website visible in search is vital for sales growth. If a website isn't easily locatable on a Search Engine, chances are that it will not receive a significant amount of traffic and your sales remain low. The fact that so much traffic is going to only a small number of top spot sites means that there will always be strong competition for these desirable placements.

People are relying more and more on Search Engines to take them to the sites that they are looking for and the secret is making sure they find you the moment they start looking. Traff1k D1g1tal offer our clients a unique, blended Search Engine strategy. Not familiar with the terminology, don’t worry – let us explain.

A blended strategy utilises Organic and Paid Search and focuses on raising Organic visibility, using Paid Search only where a site does not rank well. This maximises our client’s budgets and their return on investment.

Paid Search is not used on brand terms due to a sites strong Organic ranking for brand terms. Using Paid Search for brand terms does not generate additional traffic, it simply captures a share of traffic that would otherwise go to the Organic ranking, reducing Organic traffic and inflating Paid Search results. There are a few exceptions to this, for example, if competitors are present on brand terms, then the strategy is to dominate brand terms, raising the cost per click to ensure this is inefficient channel for your competitors drive traffic.

If you want to maximise your Search Engine Marketing budget, call us today to arrange an SEO consultation and improve your bottom line.

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